Introduction
1 / Publishing Basics & What Publishers Are Looking For
2 / Book Branding, Cover Design and Interior Layout
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2A - CC: Introduction to Book Branding & Cover Design (6:51)
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2B - CC: How to Pick a Cover Designer (4:27)
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2C - CC: How to Write a Cover Design Brief (8:10)
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2D - CC: How To Craft the Right Title & Subtitle For Your Non-Fiction Book - COMING SOON!
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2E - CC: The Best Book Titles of the Year (2020-2022) (13:14)
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2F - CC: The Best Book Cover Designs of the Year (2020-2022) (13:15)
3 / Writing and Editorial Advice & Techniques
4 / Planning Your Book Marketing Strategy
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4A - CC: An Introduction to Book Marketing Strategy (3:21)
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4B - Case Study: The Non-Obvious Megatrends #1 WSJ Bestseller Book Launch (37:47)
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4C - How to Make Your Book Marketing Enchanting with Guy Kawasaki (35:24)
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4D - 1001 Ways to Market Your Book with John Kremer (29:27)
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4E - CC: Book Awards: Are They Worth the Effort? (4:39)
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4F - Taking Control of Your Book Marketing with Peter Shankman (16:43)
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4G - How To Create a Winning Book Marketing Strategy with Clay Hebert (20:43)
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4H - Using Infomercials To Sell 1 Million Books with Mike Alden (40:52)
5 / Getting PR and Media Attention for Your Book
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5A - CC: How to Select the Right PR Team and Strategy (6:16)
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5B - How to Generate Media and Publicity for Your Book with Mark Fortier (18:31)
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5C - How To Use Virtual Events & Experiences with Aba Kwawu (18:32)
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5D - What NY Times Editors Are Looking for in an Op-Ed with Trish Hall (22:41)
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5E - How Podcasters Decide Which Books to Feature with Douglas Burdett (20:51)
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5F - How To Write for High Profile Publications with Dorie Clark (27:26)
6 / Using Digital Platforms to Promote Your Book
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6A - Introduction To Social Media Strategy (5:29)
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6B - How to Use Social Media to Reach Readers with Laura Gassner Otting (25:45)
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6C - How to Present Your Book and Get Paid For Keynotes with Michael Port (40:14)
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6D - CC: Everything You Should Know about Book Websites & Landing Pages - COMING SOON!
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6E - How to Build Your Personal Brand with Kai D. Wright (19:06)
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6F - How to Engage Social Media Influencers with Nick Hutchison (18:52)
7 / Everything You Need to Know about the Bestseller Lists
8 / Book Reviews, Book Clubs, and Getting People to Actually Read Your Book
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8A - How to Use Industry Book Reviews with Karen Schechner (12:31)
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8B - How to Get Over 100 Meaningful Amazon Reviews (14:38)
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8C - Why People Actually Read Business Books with Charlene Li (17:08)
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8D - How To Create a Community Around Your Book with Pam Slim (15:27)
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8E - How To Promote Your Book With Book Clubs with Nancy Brown (19:09)
9 / Understanding Metadata, How the Industry Works, and Why It Matters
10 / Working with Bookstores, Libraries, and Book Festivals
11 / Audio Books and Foreign Rights
